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Web Survey Bibliography

Title Participant Satisfaction and Panel Member Retention
Year 2010
Access date 12.01.2012
Abstract

This presentation seeks to identify and quantify the impact survey design has on participant satisfaction and future activity. Through comprehensive analysis of online survey participation, and a subsequent test of findings in a live survey environment, the presenter will present the following study objectives: Verify the key survey design drivers that engage and retain survey participants and online panel members; identify the quick and easy factors to implement; recommendations and guidelines for best practice in design and presentation; and quantify the effect good survey design has on panel member ROI.

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Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2010 (251)

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